Luís Carballo, Advertising Man from Xinzo de Limia (1938-2019)
Luís Carballo Taboada (Xinzo de Limia, 1938 – Panxón, 2019) was an advertising man tied to Galician fashion: promoter of the Luada catwalk, author of «La arruga es bella» and creator of the mascot Pelegrín.
- Born
- Xinzo de Limia, 1938
- Died
- Panxón (Nigrán), 2019
- Profession
- advertising executive
- Honours
- Bronze Medal of Galicia (1993)
Luís Efrén Carballo Taboada was born in Xinzo de Limia on 23 November 1938 and died in Panxón (Nigrán) on 9 February 2019. He was one of the best-known Galician advertising men [1].
Career
His career ran parallel to the development of Galician fashion and of Galicia’s textile industry. He was one of the promoters of the Luada catwalk, held in Paris, Barcelona, Vigo, Santiago and A Coruña, and of the magazine Galicia Moda, which combined fashion trends with cultural content. He was the author of the slogan La arruga es bella for Adolfo Domínguez, in charge of the cultural magazine Ith and the gastronomic magazine DOA, and designed campaigns for the Holy Year of 1993, among them the mascot Pelegrín. He also worked for Pescanova, Coren and Banco Pastor, and ran an advertising agency in Vigo [1].
Honours
He received the Bronze Medal of Galicia (1993) and the Arjo Wiggins International Prize (2000) [1].
Frequently asked questions
Which mascot did he create? Pelegrín, for the Holy Year of 1993 [1].
Which advertising slogan is his? La arruga es bella, for Adolfo Domínguez [1].
Links
- Parish: Xinzo de Limia
- People of A Limia
- Famous people and sportspeople of A Limia
- Authors and artists of A Limia
- Xinzo de Limia
Sources
- «Luís Carballo», Galipedia (CC BY-SA 4.0). https://gl.wikipedia.org/wiki/Lu%C3%ADs_Carballo
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