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Notable person

Luís Carballo, Advertising Man from Xinzo de Limia (1938-2019)

Luís Carballo Taboada (Xinzo de Limia, 1938 – Panxón, 2019) was an advertising man tied to Galician fashion: promoter of the Luada catwalk, author of «La arruga es bella» and creator of the mascot Pelegrín.

Born
Xinzo de Limia, 1938
Died
Panxón (Nigrán), 2019
Profession
advertising executive
Honours
Bronze Medal of Galicia (1993)

Luís Efrén Carballo Taboada was born in Xinzo de Limia on 23 November 1938 and died in Panxón (Nigrán) on 9 February 2019. He was one of the best-known Galician advertising men [1].

Career

His career ran parallel to the development of Galician fashion and of Galicia’s textile industry. He was one of the promoters of the Luada catwalk, held in Paris, Barcelona, Vigo, Santiago and A Coruña, and of the magazine Galicia Moda, which combined fashion trends with cultural content. He was the author of the slogan La arruga es bella for Adolfo Domínguez, in charge of the cultural magazine Ith and the gastronomic magazine DOA, and designed campaigns for the Holy Year of 1993, among them the mascot Pelegrín. He also worked for Pescanova, Coren and Banco Pastor, and ran an advertising agency in Vigo [1].

Honours

He received the Bronze Medal of Galicia (1993) and the Arjo Wiggins International Prize (2000) [1].

Frequently asked questions

Which mascot did he create? Pelegrín, for the Holy Year of 1993 [1].

Which advertising slogan is his? La arruga es bella, for Adolfo Domínguez [1].

Sources

  1. «Luís Carballo», Galipedia (CC BY-SA 4.0). https://gl.wikipedia.org/wiki/Lu%C3%ADs_Carballo

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